Media Preservation | What Is It And What Are The Benefits?

Media preservation is an important part of any business's operations. Media preservation involves preserving digital and analog media to ensure that it remains accessible and usable, regardless of format or technology changes. This process can include digitizing physical media, such as photographs, or changing VHS tapes to a digital format that can be stored in the cloud. Here's what you need to know about media preservation and why it's important for a business. 

What Is Media Preservation?

Media preservation is the process of preserving digital data to protect it from loss or corruption. This digital data could include anything from webpages and electronic documents to photos and videos. The goal is to ensure that these digital assets remain intact over long periods of time by protecting them from physical damage or software corruption.

Why Is Media Preservation Important for a Business?

For businesses, media preservation is a must-have for ensuring that their data remains secure and accessible. As technology continues to advance, businesses need to make sure that they have the right tools in place for preserving digital data. Without proper media preservation measures in place, businesses run the risk of losing valuable data due to hardware or software failure. Additionally, media preservation can help businesses ensure that their information remains secure by preventing unauthorized access or manipulation.

What Type of Media Needs to Be Preserved?

The type of media that needs to be preserved depends on the business's specific needs and goals and could include:

  • Website content
  • Images
  • Videos
  • Documents
  • Emails
  • Databases
  • Financial records
  • Marketing materials

Businesses need to evaluate their specific needs so they can determine which types of media should be preserved and how best to do so. For example, a business may need to keep up-to-date backups of its website content because it's essential to the business's success. Additionally, it should be noted that, in some cases, it may be necessary to consult your legal team about media preservation.

What Are the Benefits of Media Preservation for Businesses?

There are many benefits of media preservation for businesses, including:

  • Secure information 
  • Up-to-date versions
  • Less expensive storage
  • Less lost data due to hardware failure or software corruption
  • Compliance with any regulatory requirements

Additionally, by implementing the right media preservation measures, you can maintain customer trust and ensure the brand's integrity.

Media preservation is an important part of any modern business's operations. By understanding what it is and why it's important for your business specifically, you can take steps toward ensuring your digital assets are protected from loss or corruption.